Empowering UK Fashion Brands in the Middle East.

At Fabrik, we specialise in guiding UK fashion brands through the vibrant Middle Eastern market. Our comprehensive solutions ensure your brand thrives at every stage, from market entry to successful distribution.

Why Fabrik?

Fabrik is a full service 360 consultancy and operational partner, dedicated to enabling UK fashion brands to establish, scale and thrive in the Middle East. With extensive experience in the region's consumer behaviour, retail landscape, and digital ecosystem, we offer a seamless pathway to sustainable growth.

Our leadership team brings decades of expertise across retail, brand strategy, sales, marketing and e-commerce, having worked with some of the most recognised names in the fashion industry.

We bridge the gap between the UK and the Middle East, helping brands navigate cultural nuances, regulatory requirements, and strategic growth opportunities online and offline.

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Working with global brands such as

Our 360° Approach.

Fabrik’s end-to-end solution covers every aspect of launching and expanding your brand in the Middle East.

From strategic planning and cultural adaptation to digital marketing, logistics, and ongoing customer engagement, we handle each step with precision and expertise.

Our goal is to ensure you have a seamless, profitable entry into the region without the complexity of juggling multiple vendors.

The Fabrik Way

We don't just provide a roadmap, we execute it. With on the ground teams, we ensure brands enter the market with speed and precision.

Market Entry & Business Strategy

UAE Entity setup, logistics and GTM Strategy with tailored product selection for regional demand

Marketing, D2C & Brand Positioning

Shopify localisation, brand activations, influencers and performance marketing to drive conversion

Sales, Distribution & Omnichannel

Connecting brands with the right retail partners for wholesale and marketplaces for visibility

Strategic E-Commerce Onboarding

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Brand Business Localization

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Data-Driven Market Intelligence

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Strategy, Scale & Sales.

We provide a complete suite of services designed to ensure your brand thrives in the Middle East. From market entry strategies to sales expansion, we cover every aspect of your journey. We specialise in creating seamless e-commerce and omni-channel retail experiences. This allows your brand to connect with customers wherever they are, driving sales and loyalty.
Logistics, Fulfilment & 3PL.

We specialise in creating seamless e-commerce and omni-channel retail experiences. This allows your brand to connect with customers wherever they are, driving sales and loyalty.
Digital Marketing & PR.

Our expert team crafts personalized marketing and brand positioning strategies that resonate with local consumers. This ensures your brand's message is both relevant and impactful.
Fabrik...

We specialise in creating seamless e-commerce and omni-channel retail experiences. This allows your brand to connect with customers wherever they are, driving sales and loyalty. We specialise in creating seamless e-commerce and omni-channel retail experiences. This allows your brand to connect with customers wherever they are, driving sales and loyalty.

Meet The Team.

Global executives from logistics, digital and commercial backgrounds

Sonia Summan
Co-Founder

25 years across brand development and commercial growth for wholesale & retail.

Jason West
Co-Founder

12 years across Luxury Fashion & Footwear eCommerce, Digital Marketing & Retail.

Rebecca Griffiths
Consultant

15 years across logistics, Final Mile and Customer Experience.

Take the Jump.

Contact us.

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